#33 Designing for Champaign Problems

In 2005, Jeromy Barber moved from New York City to a small town in Texas.

If Jeromy’s life was a screenplay, and I was editing? I would probably advise the writer to make it just a touch less formulaic. It is fantastic. Jeromy has trained with the comedy monolith, Second City. Founded the improv focused Beta Theater in Houston and, of course, owns and operates Dinolion, a quote “Creative video house” which rocks the tagline “Projects we love with people we love.” and does everything from video marketing to, of course, immersive experience design. 

My read on The Dinolion brand, as a creative expression of Jeromy’s style, is bright and brash and I think can only really be described as brilliantly refined chaos. But that’s just my read on it, go check out their reel for yourself after the show; also, fantastic. 

Jeromy’s way of thinking about the creation of immersive experiences is incredibly innovative. So, again for you practicing or aspiring immersive creators out there, these two episodes will hopefully likely spark the same kind of curiosity and excitement that I walked away with. And for the immersive fans, adventurers, connoisseurs? Have you ever heard of a one-person immersive experience in a plane? 

Once again, fantastic.

Selected Links:

Dinolion
-Facebook
-Instagram
The Rabbit Cage

Beta Theater
Bill Callahan
David lynch
Festival of Disruption
Transcendental Meditation
Second City
The Steam Powered Hour
Pollok Texas
Lonely girl 15
Cassie is Watching
Alternate Reality Game
Overlook film festival
The Axelrad Beer Garden

Show Notes:

Jeromy’s fictional world [3:08]
What is Dinolion? [7:16]
The path from video to immersive [9:25]
New York to Texas & discovering ARG [10:42]
Consuming to create in a new medium [13:25]
Starting with easter eggs [14:34]
Cross-discipline: Video and immersive [17:18]
Video in immersive experience [19:14]
Spoilers and marketing for immersive productions [21:33]
The ONLY person who has said the marketing is easy and the complexity ceiling
[23:31]
The golden ratio of immersive: post-experience interest is a champagne problem. 
[26:23]
The draw to the haunt genera [28:14]
The inception of The Rabbit Cage [30:29]